Advertising Networks
Re-engineered
with Artificial Intelligence + Blockchain
Already serving 30 Million Ad impressions per day (with Partners), NOIZ is a Cognitive Ad network that promises upto 30x better engagements to Advertisers and more revenues to Publishers.
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NOIZ in one minute
NOIZ is a decentralized ad exchange that aims at giving control of advertising back to the community, while eliminating fraud and driving engagement. NOIZ can be classified into following parts:
Cognitive banners for better engagement
Artificial Intelligence enabled Nikola banners are 30x more engaging and give advertisers direct access to these engagements. Ad interactions are recorded over blockchain for transparency.
P2P Ad Exchange:
Advertisers and Publishers can connect directly and buy / sell ad inventory over the platform. Community controls the quality and votes against advertisers with bad business ethics, or a publisher involved in plagiarism or fake news.
Automatic Airdrop and Rewards Wallet
NOIZ lets advertisers airdrop tokens for buying products (coupons), loyalty (reward points) or just engaging with the banners. NOIZ wallet lets users collect these crypto coupons and Reward points, that can be redeemed at Advertiser websites or NOIZ partner companies.
Permissioned Privacy protection
NOIZ gives users total control on their private data. By design, Its cannot be or controlled by NOIZ blockchain in any shape or form. Furthermore, users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.
DIVE DEEPER INTO NOIZ
What are Spambots?
Spambots are the biggest source of advertising fraud today. See how spambots work and wreak havoc on advertising industry, driving down ROI and engagement in current setup. Spambots is a fraud that is now bigger than ATM fraud or theft and results in a loss of more than $19B USD worldwide, making it the biggest type of financial crime on the internet.
What is a Cognitive Ad?
Ever seen those ads in the sci-fi movies that talk back and interact with the users? Those are called Cognitive Ads that let users engage directly with brands or products and speed up the decision process. We have been testing these ads for a while with our clients, generating upto 36% engagement where normal banners deliver 0.40% at an average. Checkout the video below that discusses Cognitive ads in much detail.
Token economics explained
This video explains how NOIZ tokens will be used in the entire NOIZ Ad network and how Advertisers, Publishers, Users and NGOs will play a part in this ecosystem.
COMPETITOR COMPARISON
NOIZ |
AdEx |
IBM Cognitive Ads |
BAT |
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| Highly interactive banners |  |
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| Community based consensus | |
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| Airdrop based Ads for rewards / coupons with redemption options | |
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| Established Ad Network | |
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THE PROTOTYPE
NOIZ Team has been working on this project for more than 2 years now and finally has a few prototypes to share. Feel free to checkout 3 different prototypes, running in different development threads, lead by 3 separate teams that are making it possible.
NOIZ development
ROADMAP
Hybrid Mobile Marketplace is Created
A framework on how mobile advertising operates is set up by combining premium and performance advertising into a new hybrid mobile marketplace
Guaranteed Clicks on Mobile Initiative, Premium Advertising PRIME, and DARTS Data Analytics Launched
Initiate big data analytics re-targeting solution that increases the total value of the inventory for marketers The new approach increases the average click-through rate by 65% and gains higher yields for both the publishers and advertisers
Design NLP/ Cognitive Ad
Develop market leading innovative projects using strong NLP backend and cognitive ads technology
Artificial Intelligence Multi-language Rollout
AI engine trained and tested on food inventory of 1.5 million restaurants, tested with 87% accuracy across multiple languages
Artificial Intelligence Multi-domain Rollout
Trained and tested on e-Commerce inventory of 40,000 products across several concepts
Artificial Intelligence Deep Domain Rollout
Trained on call center conversations for over 4,000 products and 1,000 elite clients to assist human workforce and business efficency
NLP (Natural Language Processing) V1 Launched
Better understanding of sentence structure extendable to some paragraphs
Video First View Ad Network Launched
Curates selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impressions
Alcanzar Launched
Safety-first demand side platform (DSP) with brand-protection strategy in place to safeguard advertisers’ brands from appearing next to unsafe content
NLP V2 Launched
Better understanding of non-dictionary words and variations, tested over multiple languages
Chatbot Framework V2 Launched
Support of more conversational cognitive ad
Cognitive Ad Framework V1 Launched
Rules and click navigation based cognitive ad network integrated with automated data digestion from web crawlers and documents on cloud
Market Launch of Asia’s Leading Bank’s First Lifestyle Cognitive Ad
Cognitive ad with connection to admin platform with strong AI and NLP support, compatible with English and Chinese Linked to 3,000+ linked merchants with full control on content updates, 2.95M interactions and 50,000 unique users since launch
Why Noiz
We use AI and Blockchain to fight banner blindness, increase transparency and create trust between advertisers, publishers and users. This eliminates fraud ads and scam bots, which drive down the costs of advertising and increase revenues to publishers.
Are you a…?
Problem
- Inefficient ad spend
- Low engagement and brand loyalty
- Lack of trust towards publishers & ad networks
Solution
- Secure, transparent blockchain
ledger
- Cognitive ad templates for various
industries
- NOIZ token incentives engagement
Results
- Valid user data on a secure system that cannot be inflated by bot traffic.
- Save money and time creating ads.
- Rewards lead to higher engagement and motivate users to redeem tokens.
Problem
- Bombardment of ads at inconvenient times
- Improper targeting, irrelevant ads
- No incentive to click or even look at ads
Solution
- AI monitors user ad preferences
- Interactive ads
- NOIZ token incentive
Results
- Unwanted ads are limited, improving user experience
- Accurate targeting
- Users are rewarded for sharing their data
Problem
- Lack of transparency
- Difficulty retaining advertisers
- Inaccurate ROI
Solution
- Transparent blockchain
platform
- Accurate marketing data
- Cognitive ads that prevent fraud
traffic
Results
- Filter out bot traffic for genuine reports
- Provide advertisers with immediate, valid user data
- Decentralized network lowers cost of each of ad
How Will our tokenomics work?
NOIZ
The NOIZ platform is a digital ad exchange—the middleman between advertisers and publishers. NOIZ is also the name of the token that incentivizes user engagement and is distributed among advertisers, publishers and charitable foundations in addition to users.
Nikola
Nikola is the friendly AI bot behind the cognitive ads, collecting, authenticating and sorting user data. Nikola uses a hybrid AI system; one form of AI to filter out spam-bot-like user actions and another to integrate with NLP technology for improved the cognitive ad conversations.
Charitable Foundations
The NOIZ network, advertisers, publishers and users can all directly donate to charitable foundations of their choosing. When users redeem coupons, their tokens will go to charitable foundations rather than back to the advertisers or publishers.
Advertisers
Advertisers pay a digital ad fee to receive NOIZ tokens, which are then used to pay for ad creation, ad space and user engagement. To increase user engagement, the advertiser has the option to offer coupons. When users redeem coupons, the users’ tokens will go to charitable foundations.
Publishers
Publishers are media rich sites with high traffic volume. They receive NOIZ tokens in exchange for their advertising space. Publishers can exchange, keep, donate or use their tokens. In the case of using them, publishers pay tokens to users in return for user data. Publishers can also receive tokens from users in exchange for coupons on services, such as subscription fees.
Users
Users are people who view the cognitive ads on publisher sites. Users receive NOIZ tokens by engaging with the cognitive ads. Every piece of data, or intent, the user provides is sent to the advertiser. Users can determine what personal information—age, gender, location—is delivered to advertisers and publishers. Users can exchange, keep, donate or redeem their tokens.
We are a team of advertising veterans, coming from top ad agencies like Dentsu and Ogilvy, with a collective experience of 300+ years in the industry.
Team and partners
FOUNDING TEAM
Andy ann
Chief Executive Officer
Andy Ann is the Founder and CEO of NDN Group, a digital conglomerate heavily invested in digital projects ranging from Mobile Advertising Networks to Artificial Intelligence. He is also a serial entrepreneur and an angel investor, having founded and funded over 20 pioneering companies. Andy is well known in the business startup community for discovering and mentoring high-potential entrepreneurs, and has been actively involved in multiple local and Silicon Valley incubators including Google EYE and the Entrepreneurs’ Organization.
David Kang
Chief Strategy Officer
David has used his knowledge in market forecasting and human behavioral psychology to develop a successful IT startup called Laws.com, valued at over 100M USD by Thompson Reuters. His insights are developed from hands-on experience in the trading, e-Commerce, legal information, financial investment and IT service industries. David aims to develop marketing technology strategies for disadvantaged enterprises that intend to impact society. Currently, he is the general partner of hedge fund XNInsight in addition to being the partner of NDN Group New York and South Korea.
Ricky Goswami
Chief Technology Officer
Ricky has over 18 years of digital marketing technology product experience and is proficient in a variety of internet marketing disciplines. He has blended AI and Big Data analytics with his internet marketing expertise to consult on projects for 36,000+ clients, including About.com, OverStock.com and LURN.inc. Currently, he is the Co-founder and CEO of Parini, an AI chatbot company servicing a multitude of industries from realestate to banking. He is also the Co-founder of Smarter Codes, a company developing AI for chatbots, text and linguistic software, and web crawling services.
Kelvin Cheung
Chief Research and Development Officer
Kelvin was an early adopter of Bitcoin in 2011. Since then, he has continued to grow with this highly disruptive industry, becoming an expert of both blockchain and cryptocurrency. Kelvin has also become a cryptocurrency entrepreneur, founding a number of bitcoin businesses; most recently launching a cryptocurrency mining box that uses solar energy. He is currently advising several blockchain based startups, such as DIID, a fraud management platform, and he remains on the lookout for new industry trends.
Keith Chow
Chief Operations Officer
Keith has 14+ years of digital media marketing experience. He has managed over 10,000 digital campaigns for a variety of Fortune 500 companies. He has also pioneered over 30 creative ad formats that drive high customer engagement. Keith is a creator of Alcanzar, a scalable DSP processing billions of ad requests with proprietary prediction engines. As a Co-founder of Hotmob, he is developing strategic big data partnerships, achieving high campaign performance for advertisers and improving monetisation for publishers. His actions have helped Hotmob becoming a Red Herring Global Top 100 company.
Adam Turner
Head of Brand Development
Adam is Director of Victual Consulting, which specializes in helping FMCG companies and small businesses. In addition to this, Adam is also a Partner at Refresh Industries, a company specializing in augmented and virtual reality. In his spare time, Adam heads up strategy and integration for Project Moses, a global social initiative aiming to help a billion people who live in severe poverty obtain universal basic income living conditions. In his past work, Adam has worked in commercial and consulting roles for major global brands such as General MIlls, Mars/Wrigley, Samworth Brothers and Greencore.
CORE TEAM
Ryan Leung
Business Development Director
Ryan comes from a strong background in e-Commerce and marketing automation, previously working for Emarsys and ChannelAdvisor. He is an expert at using multi-marketplace automated integrations, including Google Analytics API integrations. Ryan is also very familiar with the startup scene, making him a go-to person for advice on pitching angel investors, generating leads and managing small business operations. For the last three years, in his free time, Ryan has been managing his own e-Commerce and wholesale business with an ROI ratio of 5:1. He now applies his skill sets to Fintech and cryptocurrency companies while working at NDN Group (HK).
Michelle Yau
Marketing Director
Michelle is a well-rounded marketing professional with over 11 years’ experience. In her early career, she worked at Leo Burnett, serving international electronics brand BenQ. Later she went to Fairton International Group, an apparel company that manages premier lifestyle brands in Greater China. She spearheaded the China e-Commerce operation for a denim brand called 7 For All Mankind, led franchise discussions with brand principals, and was integrally involved in corporate communications. Michelle has experience in account servicing, business development, and project management.
Sara Lai
Creative & UX/UI Director
Sara has over 12 years of experience in print design, complex UX and UI design and video production. She is now working at New Digital Noise, where she is the lead UX and UI designer for client websites and apps. Sara has worked on brands including Subway, Hang Seng Bank, and Toyota’s HK repair platform. Sara also spent time working at Darizi, once one of the largest luxury wedding media publications in China, with several websites, magazines and online shops. While working there, she headed the creative side of projects that partnered with Grand Hyatt, Bulgari and Van Cleef & Arpels.
Tetsu Ho
Product Innovation Director
Tetsu is a digital technology expert with over 6 years’ experience on both in-house and agency side digital marketing projects. At New Digital Noise, a digital marketing agency, he provides strategic consulting to clients and helps develop innovative products such as AI chatbots, one of which has been implemented in a Hong Kong bank, servicing over 4,000 retailers and supporting over 1 million queries per month. He is also a UX designer, helping companies such as Hang Seng Bank improve conversation rates and user experience for their websites and Apps.
Maggie Phan
Natural Language Processing (NLP) Specialist
Maggie is a forensic linguist, applying her skills to Natural Language Processing (NLP) technology. She has extensive experience using Dialogflow and IBM Watson to develop and customize NLP software specific to her clients’ industries. This includes creating a seamless flow through the dialogue for a variety of age groups. Maggie is also well versed in digital marketing, connecting the dots between technology, business and creativity. She is a strong believer in leveraging tech innovation to make the world a better place.
Wing Siu
Creative & UX/UI Designer
Wing has more than 5 years‘ experience working on numerous graphic design, website, app and video production projects in a variety of industries. Working at New Digital Noise, Wing has developed the creative strategy, storyboards, and art direction for The Consumer Council of Hong Kong and Allianz. She has also produced social media content for companies including Strongbow, JollyShandy, and CMHK. Wing was also a major influence in the creative direction of Darizi, creating complex UX across their multiple sub-sites and e-Commerce channels.
Johnny Wong
Executive Director
Johnny has 18 years of experience in mobile development and digital media. He is a Co-founder and currently the CEO of Hotmob, establishing the company as the first premium advertising network in Hong Kong. Johnny has led Hotmob into the world of Big Data and helped it to grow internationally through the Japan market. He is also a Co-founder of Green Tomato, a mobile solutions consultancy. In 2015, Johnny was recognized as Digital Marketer of the Year by the Hong Kong Association of Interactive Marketing, of which, he is now the Vice-Chairman.
Paula Yang
Executive Director
Paula is a media veteran with over 20 years’ experience. She worked at PCCW IMS in 1999 as an Assistant Business Development Manager, responsible for e-commerce development of Business Netvigator, being the local first generation of the the internet industry. Paula also spearheaded the digital operations of well-known Hong Kong newspaper On.cc. In 2010, she became Digital Head for Dentsu Media Hong Kong, setting up the digital arm for the agency and launching iButterfly—which became one of the core signature products of Dentsu, Inc. Paula is now the General Manager of NDN Group (HK).
Jason Wong
Executive Director
Jason is an entrepreneur who spearheaded Hotmob’s Japan operation. He has over 10 years of experience in content and digital marketing. Programmatic advertising, big data, content strategy and web application are his core strengths. Furthermore, he founded movie-ticketing app Eigaland, which has over 95% cinema coverage in Japan—currently the largest.
Karen Leung
Head of Sales
Karen is a digital advertising expert with 15 years’ experience and a proven track record of helping Fortune 500 brands build a strong presence across a number of premium publishing platforms. As the Vice President of Hotmob, she leads sales and business development teams, forging strong relationships with digital agencies, direct clients and publishers. Karen is responsible for defining and achieving the strategic goals for the Hong Kong and Japan regions. She has led her team to exceed sales targets, bringing up the company to become a winner of the Red Herring Top 100 Global award.
Benny Leung
Executive Director
Benny is the COO of Green Tomato, a consulting firm providing clients such as BMW, 7-Eleven, Ageas and HK Electric with mobile solutions. Since its creation in 2003, he has helped the company’s annual revenue grow by 2,000%. Benny is also Director of digital marketing agency Hotmob, helping them to develop both their technology and business strategy. He has worked over 20 years in the mobile related industry. Benny has also participated in numerous mobile projects and businesses, as well as in e-commerce across various industry sectors including Advertising, F&B and Foreign Exchange.
Michael Lopatniuk
Multimedia Manager
Michael has experience managing the digital profiles of multiple international brands. He developed social impact campaigns at the United Nations and advised on digital strategy for the 2030 Agenda for Sustainable Development. He has led the efforts to modernize client communications at the UN Joint Staff Pension Fund, a $65 billion operation serving 200k+ civil servants around the World. Michael also has experience in community development and citizen engagement from his time working at the European Parliament. Being a digital native with a passion for content creation, Michael has worked on video campaigns for brands, including TOMS, Booking.com and the BBC in the US, Europe and Hong Kong.
Connor Doyle
Marketing Technologist
Connor has 5 years experience managing the digital strategies of multiple B2B and B2C brands, including content strategy and creation, SMM, CMS upkeep, email marketing, data analytics and automation. From on-off-site SEO and lead generation through inbound marketing to predictive CRO and CRM strategies along with ad buying, Connor has worked across the digital marketing spectrum. He is now utilizing a Marketing Technology Stack at NDN Group, collecting brands’ consumer information and pumping the data back into the brands’ success.
Advisors
Alan Rutherford
Global Chairman of Media, Ebiquity
Alan’s extensive 30 year career in the media, advertising and marketing industries encompasses 14 years at Ogilvy/WPP, where he managed the accounts of many global businesses including IBM, Guinness, and Sony PlayStation. He is one of the founders of ‘the Network’, Ogilvy’s media arm and a forerunner to WPP’s Mindshare. He also spent 9 years at Unilever as Global Head of Media Services, and 4 years as the Global CEO of ad agency DIGITAS. Now, he is the Global Chairman of Ebiquity’s media practices with a focus on client offerings, agency network relations and industry collaborations.
Louise Au
Founder & Partner, Axis Business Consulting
Louise has 20 years’ experience specific to digital marketing. She is currently a Board Member of several independent agencies in China and Director of independent creative agency Leagas Delaney. Louise is also an expert in Mergers and Acquisitions (M&As). In her role as Founder and Partner of Axis Business Consulting, Louise has facilitated M&As for more than 10 marketing communications agencies. Prior to her current positions, she has been the Director of M&A and Integration at Dentsu Aegis Network China, President of DIGITAS Greater China & Japan, and China Board Member of Publicis Groupe.
Nick Chan MH
Partner, Squire Patton Boggs
Nick is a technology lawyer, and as a Partner at Squire Patton Boggs, one of the top ten most global law firms, he leads their Technology, Media and Telecommunications Practice for the Asia Pacific. In his previous work, Nick has helped bring about the success for many entrepreneurial projects, startups, venture capital and private equity funds, research centers, multinational corporations and governments. He is often involved in the improvement and implementation policies for the creation, protection, commercialization and transfer of impactful knowledge.
ALVIN FOO
Managing Director, IPG Reprise Media China
Alvin has 20+ years of internet and mobile media experience in the Asia Pacific, with the last 12 years being spent in China. Alvin is currently the Managing Director at IPG Reprise Media. Before IPG, Alvin was the Head of Mobility & Innovation at Omnicom Media Group and the Head of Mobile for Google China. Alvin also started his own technology business in 1997, which ended up getting listed as a Fast 500 company in the APAC for 3 consecutive years by Deloitte Touche Tohmatsu. In his freetime Alvin is currently an advisor for ICO companies including TradeHero, ExChain and Robin8.
Vincent Chin
Co-founder, XNInsight
Vincent is a machine-learning and cryptocurrency specialist, with more than a decade of experience in equities trading and foreign exchange. He is the principal of Lanternlight Analytics, a blockchain and data science consultancy, and Co-founder of XNInsight, a proprietary trading firm that uses social data to drive long-term alpha. He has a Master of Business Administration from the Yale School of Management and a Bachelor of Science in Computer Science from the University of Illinois at Urbana-Champaign.
Ellis Gyöngyös
Founder and CEO, Know Your Token
Ellis is the founder and CEO of Know Your Token, an ICO and cryptocurrency due diligence and advisory firm based in Hong Kong. With years of experience in the traditional due diligence and anti-money laundering sectors, Ellis has been active in the cryptocurrency space since 2015. A community builder at heart, Ellis works to foster greater understanding of token sales and ICOs, promote best practices, and encourage adoption of promising new technologies. Ellis, a US national and Certified Anti-Money Laundering Specialist (CAMS), received a graduate certificate from Johns Hopkins University as well as multiple degrees from the University of North Carolina at Chapel Hill.
Keda Che
Founder, Universal Labs
Keda is a veteran blockchain research scientist. He has years of experience in software development, cryptography and blockchain technology. While working as a blockchain researcher in the Blockchain Research Lab cosponsored by Harvard University, Citi and NASDAQ, Keda built dozens of blockchain applications and has since provided blockchain consulting services to Top 500 companies such as Alibaba and Baidu. He also spoke about the future of blockchain technology at GMIC, the world’s largest internet conference. He received a Bachelor’s degree from The Ohio State University and a Master’s degree from Harvard University.
Elaine Ann
Found & Director, Kaizor Innovation
Elaine is the Founder and Director of Kaizor Innovation, a strategic innovation consultancy that helps companies including Google, AirBnb, DropBox, P&G and Cartier strategize, research, and define innovative products and services for the China market. She is a veteran of the early dot-com era in the mid 90’s having lived and worked in the U.S. for 12 years. Elaine has also worked for companies such as Razorfish, Philips Design, Henry Dreyfuss in New York, Silicon Valley and San Francisco and has designed the UX of some of the very early Internet/technology businesses such as Schwab.com, Intuit’s Quicken, the first Philips MP3 player and Philips Networked Home. She is currently the Honorary Project Director for the Centre of Entrepreneurship of the Chinese University and is in the Cyberport Expert Network mentoring tech startups on User/Customer-Centric innovation and UX as well as mentor at The Cage of Lane Crawford Joyce Group, Blueprint and Cocoon.
25% bonus starts in
1 NOIZ = 0.25$ 0.187$. Limited tokens.
TOKEN SALE STARTS JUNE 15
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