NOIZ in one minute
NOIZ is a decentralized ad exchange that aims at giving control of advertising back to the community, while eliminating fraud and driving engagement. NOIZ can be classified into following parts:
Cognitive banners for better engagement
Artificial Intelligence enabled Nikola banners are 30x more engaging and give advertisers direct access to these engagements. Ad interactions are recorded over blockchain for transparency.
P2P Ad Exchange:
Advertisers and Publishers can connect directly and buy / sell ad inventory over the platform. Community controls the quality and votes against advertisers with bad business ethics, or a publisher involved in plagiarism or fake news.
Automatic Airdrop and Rewards Wallet
NOIZ lets advertisers airdrop tokens for buying products (coupons), loyalty (reward points) or just engaging with the banners. NOIZ wallet lets users collect these crypto coupons and Reward points, that can be redeemed at Advertiser websites or NOIZ partner companies.
Permissioned Privacy protection
NOIZ gives users total control on their private data. By design, Its cannot be or controlled by NOIZ blockchain in any shape or form. Furthermore, users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.
DIVE DEEPER INTO NOIZ
What are Spambots?
Spambots are the biggest source of advertising fraud today. See how spambots work and wreak havoc on advertising industry, driving down ROI and engagement in current setup. Spambots is a fraud that is now bigger than ATM fraud or theft and results in a loss of more than $19B USD worldwide, making it the biggest type of financial crime on the internet.
What is a Cognitive Ad?
Ever seen those ads in the sci-fi movies that talk back and interact with the users? Those are called Cognitive Ads that let users engage directly with brands or products and speed up the decision process. We have been testing these ads for a while with our clients, generating upto 36% engagement where normal banners deliver 0.40% at an average. Checkout the video below that discusses Cognitive ads in much detail.
Token economics explained
This video explains how NOIZ tokens will be used in the entire NOIZ Ad network and how Advertisers, Publishers, Users and NGOs will play a part in this ecosystem.
IBM Cognitive Ads
|Highly interactive banners|
|Community based consensus|
|Airdrop based Ads for rewards / coupons with redemption options|
|Established Ad Network|
NOIZ Team has been working on this project for more than 2 years now and finally has a few prototypes to share. Feel free to checkout 3 different prototypes, running in different development threads, lead by 3 separate teams that are making it possible.
Hybrid Mobile Marketplace is Created
A framework on how mobile advertising operates is set up by combining premium and performance advertising into a new hybrid mobile marketplace
Guaranteed Clicks on Mobile Initiative, Premium Advertising PRIME, and DARTS Data Analytics Launched
Initiate big data analytics re-targeting solution that increases the total value of the inventory for marketers The new approach increases the average click-through rate by 65% and gains higher yields for both the publishers and advertisers
Design NLP/ Cognitive Ad
Develop market leading innovative projects using strong NLP backend and cognitive ads technology
Artificial Intelligence Multi-language Rollout
AI engine trained and tested on food inventory of 1.5 million restaurants, tested with 87% accuracy across multiple languages
Artificial Intelligence Multi-domain Rollout
Trained and tested on e-Commerce inventory of 40,000 products across several concepts
Artificial Intelligence Deep Domain Rollout
Trained on call center conversations for over 4,000 products and 1,000 elite clients to assist human workforce and business efficency
NLP (Natural Language Processing) V1 Launched
Better understanding of sentence structure extendable to some paragraphs
Video First View Ad Network Launched
Curates selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impressions
Safety-first demand side platform (DSP) with brand-protection strategy in place to safeguard advertisers’ brands from appearing next to unsafe content
NLP V2 Launched
Better understanding of non-dictionary words and variations, tested over multiple languages
Chatbot Framework V2 Launched
Support of more conversational cognitive ad
Cognitive Ad Framework V1 Launched
Rules and click navigation based cognitive ad network integrated with automated data digestion from web crawlers and documents on cloud
Market Launch of Asia’s Leading Bank’s First Lifestyle Cognitive Ad
Cognitive ad with connection to admin platform with strong AI and NLP support, compatible with English and Chinese Linked to 3,000+ linked merchants with full control on content updates, 2.95M interactions and 50,000 unique users since launch
How Will our tokenomics work?
The NOIZ platform is a digital ad exchange—the middleman between advertisers and publishers. NOIZ is also the name of the token that incentivizes user engagement and is distributed among advertisers, publishers and charitable foundations in addition to users.
Nikola is the friendly AI bot behind the cognitive ads, collecting, authenticating and sorting user data. Nikola uses a hybrid AI system; one form of AI to filter out spam-bot-like user actions and another to integrate with NLP technology for improved the cognitive ad conversations.
The NOIZ network, advertisers, publishers and users can all directly donate to charitable foundations of their choosing. When users redeem coupons, their tokens will go to charitable foundations rather than back to the advertisers or publishers.
Advertisers pay a digital ad fee to receive NOIZ tokens, which are then used to pay for ad creation, ad space and user engagement. To increase user engagement, the advertiser has the option to offer coupons. When users redeem coupons, the users’ tokens will go to charitable foundations.
Publishers are media rich sites with high traffic volume. They receive NOIZ tokens in exchange for their advertising space. Publishers can exchange, keep, donate or use their tokens. In the case of using them, publishers pay tokens to users in return for user data. Publishers can also receive tokens from users in exchange for coupons on services, such as subscription fees.
Users are people who view the cognitive ads on publisher sites. Users receive NOIZ tokens by engaging with the cognitive ads. Every piece of data, or intent, the user provides is sent to the advertiser. Users can determine what personal information—age, gender, location—is delivered to advertisers and publishers. Users can exchange, keep, donate or redeem their tokens.
Team and partners
25% bonus starts in
1 NOIZ = 0.25$ 0.187$. Limited tokens.
TOKEN SALE STARTS JUNE 15