Advertising Network
Re-engineered
with Artificial Intelligence + Blockchain
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NOIZ in one minute
NOIZ is a decentralized ad network that aims to give control of advertising back to the community, while eliminating fraud, driving engagement and empowering social impact organizations.
NOIZ in one minute
NOIZ is a decentralized ad network that aims to give control of advertising back to the community, while eliminating fraud, driving engagement and empowering social impact organizations.
See how the cognitive ad works; watch video below.
Interested in the project details?
NOIZ in one minute
NOIZ is a decentralized ad network that aims at giving control of advertising back to the community, while eliminating fraud, driving engagement and including social impact organizations. NOIZ can be classified into the following parts:
Cognitive Banners for Better Engagement
An AI enabled banner ad, known as Nikola, generates more engagement among consumers and gives advertisers direct access to this engagement. Ad interactions are recorded over the blockchain for transparency.
P2P Ad Exchange
Advertisers and publishers can connect directly and buy / sell ad inventory over the platform. The NOIZ community sets the standards for quality content by voting against advertisers with bad business ethics, or publishers involved in plagiarism or fake news.
Automatic Airdrop and Rewards Wallet
Advertisers airdrop tokens to consumers for product discounts (coupons), loyalty (reward points) or simply for engaging with the banner ads. The NOIZ wallet allows users to collect these crypto coupons and reward points, which can be redeemed through the offering party or NOIZ partner companies.
Permissioned Privacy Protection
NOIZ gives users control of their private data and users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.
DIVE DEEPER INTO NOIZ
What are Spambots?
Spambots are one of today’s biggest sources of advertising fraud. Their actions drastically lower the ROI for advertisers in the current digital advertising industry. It is estimated that spambots will consume more than $19B USD of ad spend in 2018, making it the largest type of financial crime on the internet.
What is a Cognitive Ad?
Ever seen talking, interactive ads portrayed in a futuristic sci-fi movie? Those are cognitive ads; they’re smart and learn consumer preferences. They also allow consumers to engage directly with brands or products. This increases overall engagement with the ads and speeds up the consumer decision-making process.
Token Economics
This video explains how NOIZ can be used throughout the NOIZ ad network and how advertisers, publishers, consumers and social impact organizations will play a part in this ecosystem.
COMPETITOR COMPARISON
 NOIZ |
 AdEx |
 IBM Cognitive Ads |
 BAT |
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|---|---|---|---|---|
| Highly interactive banners |  |
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| Community based consensus | |
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| Airdrop based Ads for rewards / coupons with redemption options | |
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| Established Ad Network | |
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THE PROTOTYPE
NOIZ Team has been working on this project for more than 2 years now and finally has a few prototypes to share. Feel free to checkout 3 different prototypes, running in different development threads, lead by 3 separate teams that are making it possible.
NOIZ Development
MILESTONES
Hybrid Mobile Marketplace is Created
A framework on how mobile advertising operates is set up by combining premium and performance advertising into a new hybrid mobile marketplace
Guaranteed Clicks on Mobile Initiative, Premium Advertising PRIME, and DARTS Data Analytics Launched
Initiate big data analytics re-targeting solution that increases the total value of the inventory for marketers The new approach increases the average click-through rate by 65% and gains higher yields for both the publishers and advertisers
Design NLP/ Cognitive Ad
Develop market leading innovative projects using strong NLP backend and cognitive ads technology
Artificial Intelligence Multi-language Rollout
AI engine trained and tested on food inventory of 1.5 million restaurants, tested with 87% accuracy across multiple languages
Artificial Intelligence Multi-domain Rollout
Trained and tested on e-Commerce inventory of 40,000 products across several concepts
Artificial Intelligence Deep Domain Rollout
Trained on call center conversations for over 4,000 products and 1,000 elite clients to assist human workforce and business efficency
NLP (Natural Language Processing) V1 Launched
Better understanding of sentence structure extendable to some paragraphs
Video First View Ad Network Launched
Curates selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impressions
Alcanzar Launched
Safety-first demand side platform (DSP) with brand-protection strategy in place to safeguard advertisers’ brands from appearing next to unsafe content
NLP V2 Launched
Better understanding of non-dictionary words and variations, tested over multiple languages
Chatbot Framework V2 Launched
Support of more conversational cognitive ad
Cognitive Ad Framework V1 Launched
Rules and click navigation based cognitive ad network integrated with automated data digestion from web crawlers and documents on cloud
Market Launch of Asia’s Leading Bank’s First Lifestyle Cognitive Ad
Cognitive ad with connection to admin platform with strong AI and NLP support, compatible with English and Chinese Linked to 3,000+ linked merchants with full control on content updates, 2.95M interactions and 50,000 unique users since launch
Why NOIZ?
We use AI and Blockchain to fight banner blindness, increase transparency and create trust between advertisers, publishers and consumers. Select the Advertiser, User or Publisher perspective to view specific problems, solutions and results.
Problem
- Inefficient ad spend
- Low engagement and brand loyalty
- Lack of trust towards publishers & ad networks
Solution
- Secure, transparent blockchain
ledger
- Cognitive ad templates for various
industries
- NOIZ token incentivizes engagement
Results
- Valid user data on a secure system that cannot be inflated by bot traffic
- Save money and time creating ads
- Rewards lead to higher engagement and motivate users to redeem tokens
Problem
- Bombardment of ads at inconvenient times
- Improper targeting, irrelevant ads
- No incentive to click or even look at ads
Solution
- AI monitors user ad preferences
- Interactive ads
- NOIZ token incentive
Results
- Unwanted ads are limited, improving user experience
- Accurate targeting
- Users are rewarded for sharing their data
Problem
- Lack of transparency
- Difficulty retaining advertisers
- Inaccurate ROI
Solution
- Transparent blockchain
platform
- Accurate marketing data
- Cognitive ads that prevent fraud
traffic
Results
- Filter out bot traffic for genuine reports
- Provide advertisers with immediate, valid user data
- Decentralized network lowers cost of each ad
How Our Tokenomics Works
NOIZ
The NOIZ platform is a digital ad exchange—the middleman between advertisers and publishers. NOIZ is also the name of the token that incentivizes user engagement and is distributed among advertisers, publishers and charitable foundations in addition to users.
Nikola
Nikola is the friendly AI bot behind the cognitive ads, collecting, authenticating and sorting user data. Nikola uses a hybrid AI system; one form of AI to filter out spam-bot-like user actions and another to integrate with NLP technology for improved the cognitive ad conversations.
Charitable Foundations
The NOIZ network, advertisers, publishers and users can all directly donate to charitable foundations of their choosing. When users redeem coupons, their tokens will go to charitable foundations rather than back to the advertisers or publishers.
Advertisers
Advertisers pay a digital ad fee to receive NOIZ tokens, which are then used to pay for ad creation, ad space and user engagement. To increase user engagement, the advertiser has the option to offer coupons. When users redeem coupons, the users’ tokens will go to charitable foundations.
Publishers
Publishers are media rich sites with high traffic volume. They receive NOIZ tokens in exchange for their advertising space. Publishers can exchange, keep, donate or use their tokens. In the case of using them, publishers pay tokens to users in return for user data. Publishers can also receive tokens from users in exchange for coupons on services, such as subscription fees.
Users
Users are people who view the cognitive ads on publisher sites. Users receive NOIZ tokens by engaging with the cognitive ads. Every piece of data, or intent, the user provides is sent to the advertiser. Users can determine what personal information—age, gender, location—is delivered to advertisers and publishers. Users can exchange, keep, donate or redeem their tokens.
Media
Core Team
Andy ann
Chief Executive Officer
Andy has 17+ years’ experience in digital media. He is the Founder and CEO of NDN Group in addition to being a serial entrepreneur and angel investor.
David Kang
Chief Strategy Officer
David has 15+ years’ experience in data analytics. He is a Partner of NDN Group, General Partner of hedge fund XNInsight and also Founder of Laws.com.
Ricky Goswami
Chief Technology Officer
Ricky has 18+ years’ experience in digital technology. He is a Co-founder and the CEO of Parini and also a Co-founder of Smarter Codes.
Kelvin Cheung
Chief Research and Development Officer
Kelvin has 20+ years’ experience in system design and software development. He has previously worked with AxePay, FCB Canada and the Canadian Space Agency.
Keith Chow
Chief Operations Officer
Keith has 14+ years’ experience in media. He is the Co-founder and COO of Hotmob and Creator of Alcanzar.
Adam Turner
Head of Brand Development
Adam has 10+ years’ experience in commercial and consulting roles and is the Director of Victual Consulting. He has previously worked with General MIlls, Mars/Wrigley, Samworth Brothers and Greencore.
Ryan Leung
Business Development Director
Ryan has 8+ years’ experience in e-Commerce and marketing automation. He previously worked for Emarsys and ChannelAdvisor and is now leading Business Development for NDN Group.
Michelle Yau
Marketing Director
Michelle has 11 years’ experience in marketing. She previously worked at Leo Burnett and Fairton International Group and is now managing NDN Group’s marketing strategy.
Connor Doyle
Marketing Technologist
Connor has 5 years’ experience in digital marketing. He previously worked in-house for several B2B companies and freelanced on several B2C campaigns; he is now managing digital projects for NDN Group.
Michael Lopatniuk
Multimedia Manager
Michael has 5 years’ experience in brand management. He previously worked at the United Nations, European Parliament and has freelanced for TOMS, Booking.com and the BBC.
Wing Siu
Creative & UX/UI Designer
Wing has 5+ years’ experience in digital design. She currently works for New Digital Noise, where she has worked on projects for Strongbow, JollyShandy, Fuijifilms, Tempo and China Mobile HK.Advisors
Alan Rutherford
Global Chairman of Media, Ebiquity
Alan has 30+ years’ experience in media. He was previously the Global CEO of DGITAS, Global Head of Media Services for Unilever and a founder of ‘the Network, Ogilvy’s media arm and forerunner to WPP’s Mindshare.
ALVIN FOO
Managing Director, IPG Reprise Media China
Alvin has 20+ years’ experience as a senior internet and mobile media executive and entrepreneur in the Asia Pacific. He has previously worked as the Head of Mobility & Innovation at Omnicom Media Group and the Head of Mobile for Google China.
Keda Che
Founder, Universal Labs
Keda has years of experience in software development, cryptography and blockchain technology. He was a member of the Blockchain Research Lab, cosponsored by Harvard University, Citi and NASDAQ; he has since provided blockchain consulting services to Alibaba and Baidu.
Nick Chan MH
Partner, Squire Patton Boggs
Nick has 20+ years’ experience in technology law and has been named in AsiaLaw Leading Lawyers since 2004. He is most frequently involved in the improvement and implementation policies for the creation, protection, commercialization and transfer of impactful knowledge.