The NOIZ cognitive ad uses 3 forms of AI for two objectives. The first objective is to increase consumer engagement. The second objective is to filter out fraudulent, spam data. As a result, advertisers will receive a much higher ROI.
We are building a testnet that merges Ethereum Blockchain (to support P2P Ad contracts) and HyperLedger, that would record intent transactions over blockchain, as per the token economics explained here.
Dashboards and Wallet
NOIZ will have 3 unique dashboards. One will be specific to advertisers; the second to publishers and the third to social impact organizations. Consumers, advertisers, publishers and social impact organizations will all use the NOIZ wallet to keep track of, use and exchange their NOIZ tokens.