Meet Our Team

Meet Our Team


Based in Hong Kong, our team consists of experienced media, technology and finance professionals coming from all across the globe.

Andy Ann

Chief Executive Officer

Andy has 17+ years’ of digital media experience in addition to being a serial entrepreneur and angel investor. He is the Founder and CEO of NDN Group, a conglomerate that houses digital media agency New Digital Noise and ad platform Hotmob. NDN Group is also responsible for the birth of Klarity, a data analytics platform purchased by Meltwater.


Chief Research & Development Officer

Kelvin has 20+ years’ experience in system design and software development. He has previously worked with AxePay, FCB Canada and the Canadian Space Agency.


Chief Blockchain Architect

Nigel has 33+ years of software development experience. Hughes started as a Software Development Consultant at EFFEM in 1984. He then worked for Weniger with clients ranging from Honda and McLaren Racing to Aeritalia. He’s held a variety of senior developer positions and has also designed various cryptocurrency-based applications.


Chief Strategy Officer

David has 15+ years’ experience in data analytics. He is a Partner of NDN Group, General Partner of hedge fund XNInsight and also Founder of


Chief Operations Officer

Keith has 14+ years’ experience in media. He is the Co-founder and COO of Hotmob and Creator of Alcanzar, a scalable DSP that processes over billions of ad requests with proprietary prediction engines.


Marketing Technologist

Connor has 5 years’ experience in digital marketing. He previously worked in-house for several B2B companies and freelanced on several B2C campaigns; he is now managing digital projects for NDN Group.


Public Relations Manager

Michelle has 11 years’ experience in marketing. She previously worked at Leo Burnett and Fairton International Group and is now managing NDN Group’s marketing strategy.

Eric Tam

Director of Business Development

Eric has 20+ years experience in media and advertising. He served as the General Manager of Focus Media HK, taking the company to an IPO. He has also worked with JCDecaux Transport, Legend Publishing, and SCMP.


Senior Project Manager

Ben has 4+ years’ experience in digital growth. He previously worked for digital marketing agencies and helped multiple start-up focusing on performance & optimization growth, he is now managing NDN growth strategies.


Creative & UX/UI Designer

Wing has 5+ years’ experience in digital design. She currently works for New Digital Noise, where she has worked on projects for Strongbow, JollyShandy, Fuijifilms, Tempo and China Mobile HK.



Partner & Co-founder, 8 Decimal Capital

Before co-founding 8 Decimal Capital, Herbie previously worked at DCM Capital, Petrel Capital, and MicKinsey Co. Herbie is now a combination of advisor, investor and strategic partner for over 10 blockchain related projects. He is also the Asia Representative for Cryptic Labs.


Former CEO, Asia Miles

Stephen has 20+ years’ experience in airline management. He has been the CEO of Asia Miles since 2011 and a Vice President of Sales for Cathay Pacific. He is also the Founder and Lead Curator of Design Thinking In Action (DTIA) and a Sloan Fellow of the Stanford Graduate School of Business.


Top 10 Influencer on Fintech & Impact

Helene Li has 30+ years’ experience in management consulting. She is a seasoned banking professional with experience gained through top management roles at JP Morgan Chase Private Bank and Lombard Odier. In both capacities, she was instrumental in setting up Family Office and Philanthropy related forums across the Asia Pacific.


CEO & Co-founder, Blue Block

David joins the team with 13+ years experience in M&A Advisory and management consulting covering blockchain and emerging technologies with PwC Hong Kong and Deloitte US. While at PwC, he helped build the crypto practice in 2017. David has been mentioned on CoinTelegraph as a top 50 blockchain influencer and quoted in several news releases regarding industry and market outlook.


Founder, Universal Labs

Keda has years of experience in software development, cryptography and blockchain technology. He was a member of the Blockchain Research Lab, cosponsored by Harvard University, Citi and NASDAQ; he has since provided blockchain consulting services to Alibaba and Baidu.


Global Chairman of Media, Ebiquity

Alan has 30+ years’ experience in media. He was previously the Global CEO of DIGITAS, Global Head of Media Services for Unilever and a founder of ‘the Network, Ogilvy’s media arm and forerunner to WPP’s Mindshare.


COO, Yello Digital Marketing

Jonathan leads corporate development and M&A/investments for Yello Digital Marketing Group (YDM), the number one digital marketing & ad technology group in Korea. Prior to joining YDM, Jonathan was the BD Director for WPP Korea. He started his career at Salomon Smith Barney/Citigroup prior to WPP.


Managing Director, IPG Reprise Media China

Alvin has 20+ years’ experience as a senior internet and mobile media executive and entrepreneur in the Asia Pacific. He has previously worked as the Head of Mobility & Innovation at Omnicom Media Group and the Head of Mobile for Google China.


Partner, Squire Patton Boggs

Nick has 20+ years’ experience in technology law and has been named in AsiaLaw Leading Lawyers since 2004. He is most frequently involved in the improvement and implementation policies for the creation, protection, commercialization and transfer of impactful knowledge.

Connect with the NOIZ team