About NOIZ

What is NOIZ?

NOIZ is a data guardian and digital asset transfer platform upgrading your online content delivery to be effective and rewarding.

Using blockchain to give consumers control over their lifestyle data, and enabling NIKOLA, a virtual assistant to guide user interactions, NOIZ is making it easy for consumers to share and monetize the information they create. And it is this information that advertisers and publishers use to determine what content to deliver to you online.

Partnered with digital agency NDN Group, ad network Hotmob and impact investing firm GoImpact, NOIZ is changing both the online advertising and media industries to not only be more efficient, but also beneficial to social impact organizations.

Our Mission

Provide the world with a self-regulating, consumer-led media ecosystem that enables organizations to efficiently and honestly draw intelligence from consumers while also generating a new line of sustainable support for social impact organizations.

What is NOIZ?

NOIZ is a data guardian and digital asset transfer platform upgrading your online content delivery to be effective and rewarding.

Using blockchain to give consumers control over their lifestyle data, and enabling NIKOLA, a virtual assistant to guide user interactions, NOIZ is making it easy for consumers to share and monetize the information they create. And it is this information that advertisers and publishers use to determine what content to deliver to you online.

Partnered with digital agency NDN Group, ad network Hotmob and impact investing firm GoImpact, NOIZ is changing both the online advertising and media industries to not only be more efficient, but also beneficial to social impact organizations.

Our Mission

Provide the world with a self-regulating, consumer-led media ecosystem that enables organizations to efficiently and honestly draw intelligence from consumers while also generating a new line of sustainable support for social impact organizations.

The NOIZ within

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Cognitive Ads

NIKOLA is a virtual assistant that pairs with the artwork and copy of online display ads, turning them into cognitive ads. This new ad technology increases user engagement, filters out fraudulent traffic and converts consumers from click to acquisition in a single ad conversation.

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Lifestyle Persona

Create and store your lifestyle data in a NOIZ Lifestyle Persona, which is securely stored on the NOIZ blockchain network. Only those who you grant access will be able to see and make use of your valuable lifestyle data, and every time you grant access, you are rewarded in NOIZ tokens.

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NOIZ token

Earn NOIZ tokens by engaging with cognitive ads and by granting access to the the lifestyle data stored in your NOIZ Lifestyle Persona. Redeem NOIZ tokens for special offers, like rewards points or product discounts. All redeemed tokens are then donated to social impact organizations.

The NOIZ effect

End Ad fraud

Ad fraud is estimated to consume 19Bn USD in 2018. NOIZ is using its cognitive ads and a Know Your Customer (KYC) process to authenticate genuine users and filter out all fraudulent actors.

Benefit Billions

The NOIZ platform makes it easy for companies and individuals to make donations to social impact organizations that support the UN’s 17 Sustainable Development Goals (SDGs).

The NOIZ Future

We intend for NOIZ to become the world’s #1 media ecosystem.

NOIZ is creating the following standards for the fast approaching new Internet, the Internet of Authentication:

  • Consumer led data collection leading to more effective and desired content delivery
  • Validation of lifestyle data to ensure information in the ecosystem is genuine
  • Rewards for internet users, which, when claimed, result in support for social impact organizations

NOIZ Connections

Advertising & Media

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One of the strongest aspects of NOIZ, which separates us from other blockchain projects, is the fact that we already have strong relationships within our specific industries: advertising and media.

By leveraging the client lists of both Hotmob and NDN Group, two of our partner companies, NOIZ is quickly growing its own client list and servicing cognitive ads on their behalf.

With multiple feet already in the door, the advertising and media industries are opening their eyes to the potential of NOIZ.

Technology & Social

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Our partnership with distributed ledger technology protocol NEM is providing us great insight as we develop a token economics system that is ideal for media data. It allows for multiple signatures (multiple actors) on transactions, information can be edited if all signatures agree, and the transaction speed on NEM can go above 4000 TPS.

We have also partnered with impact investing firm GoImpact to help us determine which social impact organizations will best be able to make use of our NOIZ token donations.

Leading Team

Andy Ann

CHIEF EXECUTIVE OFFICER

Andy has 17+ years’ of digital media experience in addition to being a serial entrepreneur and angel investor. He is the Founder and CEO of NDN Group, a conglomerate that houses digital media agency New Digital Noise and ad platform Hotmob. NDN Group is also responsible for the birth of Klarity, a data analytics platform purchased by Meltwater.

KELVIN CHEUNG

CHIEF RESEARCH & DEVELOPMENT OFFICER

Kelvin has 20+ years’ experience in system design and software development. He has previously worked with AxePay, FCB Canada and the Canadian Space Agency.

NIGEL HUGHES

CHIEF BLOCKCHAIN ARCHITECT

Nigel has 33+ years of software development experience. Hughes started as a Software Development Consultant at EFFEM in 1984. He then worked for Weniger with clients ranging from Honda and McLaren Racing to Aeritalia. He’s held a variety of senior developer positions and has also designed various cryptocurrency-based applications.

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